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What is Search Engine Optimization SEO? - Optimizely. Optimizely Logo.
Traffic that comes via SEO is often referred to as organic" search traffic" to differentiate it from traffic that comes through paid search. Paid search is often referred to as search engine marketing SEM or pay-per-click PPC. The benefits of SEO. Search engine optimization is a key part of online marketing because search is one of the primary ways that users navigate the web. Search results are presented in an ordered list, and the higher up on that list a site can get, the more traffic the site will tend to receive. For example, for a typical search query, the number one result will receive 40-60 of the total traffic for that query, with the number two and three results receiving significantly less traffic. Only 2-3 of searchers click beyond the first page of search results. Thus, even a small improvement in search engine rankings can result in a website receiving more traffic and potentially business. Because of this, many businesses and website owners will try to manipulate the search results so that their site shows up higher on the search results page SERP than their competitors. This is where SEO comes in. How SEO works.
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Search Engine Optimization - Learn to Optimize for SEO.
Regularly refresh your evergreen pages to preserve their SEO value and get consistent traffic growth over time. Track and measure: Report on your traffic and site data regularly so you can see what topics resonate most with your audience, detect issues, and set goals for traffic growth. Continue to learn SEO. This guide should get you off to a firm start with SEO optimization, but we have a number of additional resources to help you learn SEO. Many of them have been linked in the guide, but here are some more.: Post: SEO Basics: A Beginners Guide to SEO. Post: The 10-Step SEO Audit Checklist. Free course: The Complete Guide to Local SEO. Free download: 25 Ways to Get More Traffic to Your Website. Free download: 10 Ways to Get on the First Page of Google. And as we mentioned above, you can get a free, instant SEO audit with our free Website Grader. Sign up for our weekly newsletter! Top Blog Posts. Google Ads Grader. Facebook Ads Grader. Free Keyword Tool. Google Ads Industry Benchmarks. Facebook Advertising Benchmarks. What Is a Good Conversion Rate?
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